About Common Pictures

Common Pictures amplifies stories that humanize, inspire and heal our broken world. We aim to spark the moral imagination by understanding the world as it is and pausing to consider how it might be. The impact media projects we create and support affirm social justice, environmental stewardship and the dignity of our shared humanity. They dismiss polarization, motivate audiences with hope, and instigate restorative work.

We focus our resources in three areas

  • Healing of Racial Trauma in America

  • Large-Scale Eco-Restoration

  • Mutual Flourishing in Israel and Palestine

Our Team

Ted Haddock


Founder & President, Common Pictures

Ted Haddock is Founder & President of Common Pictures, a not-for-profit film company producing stories that humanize, inspire and heal our broken world. Ted also serves as President of The Edward E. Haddock, Jr. Family Foundation, investing in social justice and environmental stewardship. Previously, Ted served as Director of Photography with International Justice Mission in Washington, DC, providing a global voice for survivors of human rights abuses. He earned an MFA in photography from Indiana University and a BA from Furman University. Ted and his wife Kellie live with their family in Orlando.

 

Erin Bernhardt


Director of Common Pictures

Erin produced and directed REFUGE, an Academy Award-qualified documentary Executive Produced by Katie Couric that follows a leader in a white nationalist hate group who finds healing from the people he once hated - a Muslim heart doctor and his town of refugees. She also produced IMBA MEANS SING, a film about the Grammy-nominated African Children’s Choir that was translated into 37 languages and picked-up by Netflix. Erin's work has won dozens of film festival awards, two Peabody Awards, and an Emmy. She has been honored to present her work at the United Nations, the White House, and TED. Prior to filmmaking, Erin served in the Peace Corps in Madagascar and worked as a Writer/Producer at CNN. She lives in Atlanta with her husband and son.

Our Core Values

  • Respect – We accept the inherent dignity of all people and the world we share.

  • Bridge-Building – While we embrace narratives of justice, equity and healing and reject patterns of oppression, we also work to reflect the dignity of both the protagonist and the antagonist so that we can see one another as fully human. We aim to recognize our shared humanity both in front of the camera and behind the camera.

  • Deep Change Over Time – As storytellers, we believe that we have a responsibility to tell the truth in a way that moves audiences (and ourselves) to meaningful action. Because we believe that positive change is possible, we lean into a posture of optimism rather than cynicism.

  • Equity in Storytelling – The stories must reflect true narratives of those they represent, and the project itself must empower under-represented and under-resourced creators.

  • Collective Responsibility – We lean into collaboration. The world is changed by ordinary people doing extraordinary things.

  • Integrity – We commit to excellence for the sake of the stories and the people we serve. Therefore, we hold ourselves to a higher standard – both by what we say and what we choose not to say.

Common Pictures is the impact media arm of The Edward E. Haddock, Jr. Family Foundations.